Boomra for Auto · Dealers & service shops
Old leads and lapsed customers, back on the schedule.
Boomra follows up by text and phone with internet leads that went cold, showroom visitors who didn't buy, and service customers who haven't been back. The ones who are ready get booked for a test drive, an appraisal, or a service appointment.
Founded by Bryan Sullivan in San Diego · (949) 214-7146
Who it's for
Two kinds of auto businesses, one old list each.
Sales leads that went cold
People who asked about a car, or came in, and didn't buy that week.
- Old internet leads from your website and listing sites
- Unsold showroom visitors
- Past buyers who may be ready to trade in
Customers who haven't been back
Work your advisors already found, and cars that are due.
- Declined repair work from past visits
- Overdue maintenance and lapsed customers
- Dealer service departments too
What a customer sees
A helpful reminder, in your shop's voice.
Short, specific, and easy to answer. It mentions something real from their last visit and offers a time. If they're not interested, they can reply STOP and never hear from us again.
Example only · you approve every messageHi James, this is the service assistant at Your Shop. When your Civic was in for an oil change in March, the tech noted the front brake pads were getting thin. Want us to take a look? We have openings Thursday and Friday. Reply STOP to opt out.
Yeah, they've started squeaking. Friday morning?
Friday at 8:30 works. You're booked, and we'll text a reminder the day before.
The problem
Most leads don't buy the first week. Most declined repairs don't go away.
A lead gets a couple of follow-ups, then sits in the CRM. A customer declines the brake job, drives off, and nobody calls back. Your BDC and service advisors are busy with today's customers.
Those people still need a car, or still need the work. They just weren't ready that day.
A declined repair is a "not today," not a "no."A friendly, specific check-in from your store is often all it takes to get them back on the schedule.
How it works
Three steps. Your team only talks to people who are ready.
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You share your old list
An export from your CRM, DMS, or shop software: old leads, past service customers, declined work, or overdue maintenance. A CSV is enough to start.
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We reach out in your voice
Short texts and calls under your dealership's or shop's name. You approve the wording before anything goes out, and we handle the replies.
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Ready customers get booked
Test drives, appraisals, and service appointments land on your schedule and get handed to your sales team, BDC, or service advisors with a short summary.
Guardrails
Careful with your customers and your reputation.
These customers gave you their number for your business. Every message is written to protect that trust and follow the rules for business texting.
- Consent first (TCPA)We only contact people who gave your business their number and agreed to hear from you, and we confirm consent with you before anything goes out.
- STOP means stop. Instantly.Anyone who replies STOP or asks not to be contacted is removed right away.
- Quiet hours, 9am to 8pmNo texts or calls outside those hours, in the customer's local time.
- No pricing promises or diagnosesNo prices, payments, trade-in values, or specials unless your store approves the exact wording. Repair questions go to your advisors.
- Honest about automationMessages come from your store's assistant, never a made-up person, and your team can step in anytime.
- You approve every messageA person reviews the wording, and nothing goes out without your OK.
Founding pilot
A free 2-week pilot for one founding dealership or shop.
We're starting with a single founding auto business in San Diego. You get the full follow-up service at no cost for two weeks. In return, if the pilot helps, we write up the results together as a case study.
- Free for 2 weeks, with no contract
- You approve every message before it goes out
- A written summary at the end: who replied, who booked, who asked to stop
- The case study only uses details you sign off on
What we need from you
An export of old leads or past service customers, 20 minutes to agree on tone and wording, and the name of the person who should receive booked appointments.
Ask about the pilotAbout
Founded by Bryan Sullivan, here in San Diego.
Boomra for Auto helps dealerships and repair shops with one job: following up with the leads and customers who went quiet, and getting the ready ones back on the schedule.
You'll work with me directly. I'm local, so I'm happy to meet in person or talk by phone, whichever is easier. And if it isn't a fit for your business, I'll tell you.
Old leads, back in the calendar
Let's talk for 15 minutes.
I'll walk you through how the pilot works for your store, and you can decide if it's worth trying with your old leads or service customers.
- Founder
- Bryan Sullivan
- brysullivann@gmail.com
- Phone
- (949) 214-7146
- Based in
- San Diego, CA