Done-for-you lead reactivation
Old leads, back in the calendar.
Boomra follows up by text and phone with the inquiries, leads, and past customers you already paid for, in your business's voice. The ones who are ready get booked into appointments on your calendar.
Founded by Bryan Sullivan in San Diego · (949) 214-7146
The problem
You paid for those leads. Most of them never heard from you twice.
Someone calls, fills out a form, or comes in once. Your team follows up a time or two, then gets busy with today's customers. The list sits in a spreadsheet or CRM and goes cold.
Plenty of those people still need what you sell. They just weren't ready the first week.
Most old leads said "not yet," not "no."A friendly, well-timed text or call from your business is often all it takes to restart the conversation.
Who we work with
Built for businesses that run on appointments.
Same approach, tuned to each industry's customers, language, and rules.
Home care agencies
Families who called about care for a parent and never started.
- Old inquiries that went quiet
- Booked into free in-home assessments
- Founding pilot open in San Diego
Auto dealers & repair shops
Internet leads, showroom visitors, and service customers who haven't been back.
- Cold leads and unsold showroom visitors
- Declined repairs and overdue maintenance
- Booked test drives and service appointments
More industries soon. If your business runs on appointments and has an old list, get in touch.
How it works
Three steps. Your team only talks to people who are ready.
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You share your old list
A simple export of past inquiries, leads, or customers: name, phone, and any notes. A spreadsheet is enough to start, and we don't need logins to your systems.
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We reach out in your voice
Short, friendly texts and calls under your business's name. You approve the wording before anything goes out, and we handle the replies.
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Ready customers get booked
People who want to move forward get an appointment on your calendar and are handed to your team with a short summary of the conversation.
Guardrails
Careful with your customers and your reputation.
These people trusted you with their number. Every message is written to protect that trust.
- You approve every messageA person reviews the wording, and nothing goes out without your OK.
- STOP means stop. Instantly.Anyone who replies STOP or asks not to be contacted is removed right away.
- Quiet hours, 9am to 8pmNo texts or calls outside those hours, in the customer's local time.
- No pricing, medical, or legal advicePrices and offers only go out in wording you've approved. Medical and legal questions go straight to your team.
- Honest about automationMessages come from your business's assistant, never a made-up person, and your team can step in anytime.
- Contact info handled carefullyYour list is used only to follow up on your behalf. It is never sold or shared, and it's deleted when you ask.
Founding pilot
A free 2-week pilot for founding businesses.
We're taking on a small number of founding businesses, starting in San Diego. You get the full follow-up service at no cost for two weeks. In return, if the pilot helps, we write up the results together as a case study.
- Free for 2 weeks, with no contract
- You approve every message before it goes out
- A written summary at the end: who replied, who booked, who asked to stop
- The case study only uses details you sign off on
What we need from you
An export of your old leads or past customers, 20 minutes to agree on tone and wording, and the name of the person who should receive booked appointments.
Ask about the pilotAbout
Founded by Bryan Sullivan, here in San Diego.
Boomra helps local businesses with one job: following up with the people who reached out and then went quiet, and getting the ready ones on the calendar.
You'll work with me directly. I'm local, so I'm happy to meet in person or talk by phone, whichever is easier. And if it isn't a fit for your business, I'll tell you.
Old leads, back in the calendar
Let's talk for 15 minutes.
I'll walk you through how it works for your business, and you can decide if it's worth trying with your old list.
- Founder
- Bryan Sullivan
- brysullivann@gmail.com
- Phone
- (949) 214-7146
- Based in
- San Diego, CA